Is there one true Marketing Mix Model (MMM) model ?
Is there one true Marketing Mix Model (MMM) model ? Short answer: Yes “All models are wrong, some are useful” I have seen various vendors
Marketing Science
Marketing Mix Modeling > Media Mix Modeling
Marketing Mix Modeling > Media Mix Modeling In a recent client pitch meeting, a client asked us what is the difference between Media Mix and
Learnings from OG MMM – FMCG/CPG MMM
Learnings from OG MMM – FMCG/CPG MMM It is a well known fact that FMCG/CPG industry were the pioneers in adopting Marketing Mix Modeling (MMM).
Weekly MMMs?
Weekly MMMs? Some prospective clients ask us: ● How frequently should they update their MMM models? ● Is a weekly cadence ok? Well it depends.
DIY MMM ?
DIY MMM ? Of late we are getting lot of calls from prospective clients for MMM adoption. One of the curious question being “Can we
Do you use the right tools to evaluate your MMM model?
Do you use the right tools to evaluate your MMM model? Having the right tools to measure your MMM model’s accuracy is as important as
Preventing MMM’s Death (Again)
Many had written off MMM (Marketing Mix Models) not so long ago. But like a phoenix, MMM keeps rising from the ashes.🔥 Thanks to: GDPR,
How to get the maximum out of open source MMM libraries
How to get the maximum out of open source MMM libraries. (Hint: talk to MMM experts) Of late we are getting lot of calls from
Why I am bullish on Marketing Mix Modeling MMM
In late 2018, We explored the option of VC funding. Some of the VCs asked us why we focused on Marketing Mix Modeling solutions. We
Mathematically Optimal Solution ≠ Optimal Marketing Solution
Mathematically Optimal Solution ≠ Optimal Marketing Solution One of the important use cases of Marketing Mix Modeling (MMM) is the Marketing Budget Optimization. The results
