Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

Marketing measurement for the privacy first era.

Aryma Labs is your global partner to drive marketing
efficiency in a privacy first era.
We leverage Marketing Mix Modeling (MMM), causal inference and experimentation to enable enterprises of all sizes to optimize their Marketing performance and ROI.

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adopt MMM now

Adopt Marketing Mix Modeling solutions without breaking your bank

The goal of good marketing ROI solution is to provide organizations with a good ROI and not eat into the ROI

MMM need not cost you $100k

Through years of experience and R&D, we have been able to lower the cost and time on MMM !!

MMM for Enterprises of All Sizes

Why Aryma Labs MMM solutions?

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MMM models delivered
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Industries covered
$ 0 Mn
Marketing investments positively impacted

MMM solutions adopted by clients across 5 continents

Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.
USA
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Brazil
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France
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Malaysia
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Austraia
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Saudi Arabia
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India
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Holistic approach to Marketing attribution

Aryma Labs leverages MMM, Experimentation and Causal Inferences to measure and optimize your true ROI.
We specialize in analyzing, modeling and interpreting marketing spends data to provide comprehensive insights into the effectiveness of your marketing initiatives across various channels.
With our robust modeling techniques, we help you fine-tune your marketing mix, allocate budgets wisely, and identify the most impactful strategies to maximize Marketing ROI.
Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

Why Aryma Labs' MMM is best for you

In the process of delivering 300+ MMM models worldwide across different industries, we have developed and perfected techniques that enable clients to find the true ROI
Key Features
Domain Specific MMM Models
Faster Model build time
Granular insights
Captures long-term effects of Marketing efforts
Clear go / no-go decisions unlike Bayesian MMMs
Dynamic Betas
Capability to model diverse KPIs
MROAS
Model Specification tests
Handles Seasonality
Handles Endogeneity
Handles Multicollinearity
Causal inference incorporated
Incrementality testing
Frequent model updates

ArymaEdge® – State of the Art MMM Platform

How ArymaEdge® benefitted clients?

Increased ROAS by 30%

Reduced CPL by 10%

Improved Lift by 20%

Reduced ad spends wastage by 25%

$100 Mn Marketing Budget allocated

Get the Marketing Edge with ArymaEdge®

We are trusted by some of the best companies in the world

What our clients

Say about us

Bastiaan de Clercq Head of Digital and Media, Malaysia

The Marketing Mix Model analysis Aryma Labs did for us gives us a good insight on what levers are most efficient to drive sales, penetration and brand health. Aryma Labs was able to share first results in only 1.5 months and the full report was ready in 2 months, which is considered fast for a MMM. The team provided good services and were very flexible when things needed to change last minute.

Marilois Snowman Founder and CEO Mediastruction, USA

Aryma Labs has been a valuable partner in using data science to answer marketing questions not visible in dashboards and metrics reports. Their professionalism, on-time response and quality of work has been a real asset to Mediastruction.

Case Studies

See how our clients benefitted from MMM

1.5X MROI

How MMM helped a CPG giant get 1.5X MROI by identifying Covid impact accurately

10 % lift in sales

How MMM helped an e-commerce brand achieve 10% lift in sales

7% lift in Revenue

How MMM helped identifying the most effective campaigns out of 300 social media campaigns.

Still not convinced?

See how one client regretted not choosing Aryma Labs?
 
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