Research
Research Papers
Investigation of Marketing Mix Models’ Business Error using KL Divergence and Chebyshev’s Inequality
Whitepapers
The relationship between Curse…
Statisticians/Data scientists often remark “Don’t add more variables, you won’t have enough degrees…
Why Linear Regression is…
Often I come across posts and comments from people where they make claims…
Why was ANOVA invented…
I have interviewed many statisticians over the years. One misconception many still have…
Explaining the ‘Hourglass’ shape…
Couple of weeks back I wrote a post on “Why we report both…
What the word ‘confidence’…
A lot of people switch to Bayesian methods not because it is better…
Market Mix Modeling (MMM) -101
Market Mix Modeling (MMM) is a technique which helps in quantifying the impact…
Market Mix Modeling 101 — Part…
In this article, I would like to explain — How to interpret Contribution charts and…
Market Mix Modeling: 101 — Elasticity
In this article, I would like to introduce you to the concept of…
Conjoint Analysis: 101
Have you ever wondered what type of chocolates do customers prefer? Which flavour…
Screening Data Science Resume…
Resume building is very tricky. A candidate has many dilemmas, · whether to…
