Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.
Book a Demo

MMM’s Granularity Problem Solved

We cracked one of the hardest problem in MMM – The granularity problem.
One of the complaints many have with respect to MMM is that it does not provide granular insights.
Due to data sparsity issues, sometimes, cumulative spends are used and this leads to loss of information at the creative level.
So, we took an innovative approach to solve this problem.
Download the whitepaper below to know more.
Download Whitepaper

    Also Read:

    Proving Efficacy Of MMM Through Difference In Difference (DID)
    Identification Of Saturation Points In MMM Through Transfer Entropy
    Granger Causality - A Possible Feature Selection Method In MMM?
    Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

    Aryma Labs is your global partner to drive marketing efficiency in a privacy-first era. Aryma Labs leverages cutting edge Data Science solutions to solve marketing measurement and attribution problems. We are on a mission to help enterprises of all sizes adopt Marketing ROI Solutions for a privacy first era.

    Quick Links

    Contact Us

    Address

    • 91springboard Outer Ring Road, 512/10, Mahadevapura, Bengaluru, Karnataka 560048, India

    Careers

    © Copyright 2024. All Rights Reserved.
    Facebook Twitter Linkedin-in
    Scroll to Top