Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.
Book a Demo

Identification Of Saturation Points In MMM Through Transfer Entropy

We propose an innovative approach to use Transfer Entropy for identification of saturation points (plateau) of a marketing channel.
Download the whitepaper below to know more.
Download Whitepaper

    Also Read:

    MMM's Granularity Problem Solved
    Proving Efficacy Of MMM Through Difference In Difference (DID)
    Granger Causality - A Possible Feature Selection Method In MMM?
    Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

    Aryma Labs is your global partner to drive marketing efficiency in a privacy-first era. Aryma Labs leverages cutting edge Data Science solutions to solve marketing measurement and attribution problems. We are on a mission to help enterprises of all sizes adopt Marketing ROI Solutions for a privacy first era.

    Quick Links

    Contact Us

    Address

    • 91springboard Outer Ring Road, 512/10, Mahadevapura, Bengaluru, Karnataka 560048, India

    Careers

    © Copyright 2024. All Rights Reserved.
    Facebook Twitter Linkedin-in
    Scroll to Top