Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

Wondering where to spend the next additional dollar

MROAS holds the clue

One of our clients in the energy sector, wanted to understand ROAS on their various marketing activities
We however suggested them to look at MROAS to get a better idea of where to spend the next additional dollars. Read our case study to know how the client changed their strategy based on our MROAS analysis and benefited
Read our case study to know how the client changed their strategy based on our MROAS analysis and benefited

Impact

The client experienced Incremental sales from MROAS analysis suggestions.

The MROAS analysis helped client to realize the true ROAS of Facebook ad spends and Brand Paid Search

Download The Full Case Study

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