Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.
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Cracking The Granularity Problem In MMM

How we implemented MMM for a home decor brand and found which creatives were effective !!

Problem:

The brand ran 27 different campaigns throughout the year and wanted to understand which campaigns were working better.

Solution:

  • We first built a net sales model and then built a second model to understand which creatives were more effective in driving sales.
  • The creatives were grouped into different buckets to understand campaign effectiveness.

Impact

Identified Granular Insights

Identified the top 3 performing campaigns out of 27 thus helping in optimal marketing spend allocation

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    Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

    Aryma Labs is your global partner to drive marketing efficiency in a privacy-first era. Aryma Labs leverages cutting edge Data Science solutions to solve marketing measurement and attribution problems. We are on a mission to help enterprises of all sizes adopt Marketing ROI Solutions for a privacy first era.

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