What is Marketing Mix Modeling

  • Understand what drives the needle of Sales for your Brand
  • Maximize your ROI with our Marketing Mix Models
  • Get customized optimal budget scenarios with our AI powered simulator
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Increase Marketing ROI

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Get faster and richer insights

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Deep Dive into which campaigns work

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Get Customized and Bespoke solutions

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Ideate. Strategize. Act

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Optimize Marketing budget with AI powered simulator

Busting myths about MMM

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MMM doesn’t take a lot of time

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MMM is not expensive

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MMM can be used for Digital data.

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MMM doesn’t need huge datasets.

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MMM is ideal for the cookieless world

Marketing Mix Models (MMM) - SaaS

ArymaEdge® – A platform designed for intelligent decision making

Can you apply MMM to your industry?

MMM can be implemented in industries other than CPG/FMCG too.

Some of the industries where we have applied MMM successfully.

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CPG

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E-commerce

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Manufacturing

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Sports

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Travel / Hospitality

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Banking / Insurance

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Healthcare / Pharma

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Media / Entertainment