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Causal Impact Analysis: Campaign effectiveness

Multitouch attribution modeling : Effectiveness of touchpoints
 leading to conversion

Digital Customer Journey analysis

Product Recommendations: Cross sell, upsell

A/B Testing: CTR Analysis

Churn Prediction

Causal Impact Analysis: Campaign effectiveness

Multitouch attribution modeling : Effectiveness of touchpoints leading to conversion

Digital Customer Journey analysis

Product Recommendations: Cross sell, upsell

A/B Testing: CTR Analysis

Churn Prediction

Customer Lifetime value (CLTV)

Lead scoring, Lead Conversion

Propensity of Lead Conversion

Dynamic Pricing Optimization

SKU Optimization